Tag: touch-points (page 1 of 2)

Our vision for Shopping on Mobile Web

Coverpage

Overview

El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).

Brief

Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on  your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience,  screens can display products with the the added mobile features of sort and zoom.  Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.

 

UX / UI Tools – Everything you’ll ever need

Sharpen your toolbox

To provide a quality UX service  for companies small and (very) large you need to supply yourself without the right kit. Once you’ve gone beyond the usual suspects (MacBook, dual screens, sketchbook, etc) there come the need for a current and useable digital toolbox.

Here I have attached the necessary downloads to get you moving. This includes, by far, the most popular tools you’ll need:

As with all edge cases, you may be asked to design an interface for the next generation Smart TV, that is unusual and isn’t included here. This is for you thousands of UI designers of iOS and Android apps and mobile web interfaces. You know, the ones for the masses.

Mobile GUI PSD

The first of the big two

There is a difference between Froyo, Gingerbread and the 4.2 Jelly Bean. At the moment this Jelly Bean PSD is my favourite. Download here: 37.8Mb many layers

Android_FroyoGingerbread_GUI_PSD2

Your slice of Apple pie

I don’t claim credit for this, please thank Teehan + Lax. These guys are genius and have provided the best GUI PSD. See for the originals:

Downloads | Teehan+Lax

www.teehanlax.com/downloads/
iPad Retina GUI PSD

The 9 slice rule

The professional wireframers choice

Icon Templates

iconTemplate

 

This is very so useful.

If you find yourself spending hours ‘pushing pixels’ about while trying to downscale and upscale icons for various screen sizes and platform, then you’ll love this. Standardise your icon palette from the largest (256px) to the smallest (32px). With this template you can design once and simply Save for web by halving the pixels each time i.e. 128px, 96px, 64px, 32px and finually 16px (I wouldn’t go smaller). It like playing darts, you can’t throw an out-show from an odd numbers. Same for Icon Design, you can’t half a pixel, so keep you designs tight and within this template

Icon-Template-124px.psd

Peaked your interest?

This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from the new mobile channel:
info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.

The perfect cycle hire companion tool

Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

Create the perfect companion tool for the Barclays Cycle Hire scheme

Aims and objectives

  • Launch an application (on Android too) with better functionality and usability than all competitors.
  • Amplify Barclay’s dedication to innovation.
  • Make a positive contribution to London.
  • Promote active lives – and create business benefits from this.
  • Promote a sustainable and environmentally friendly mode of transport.

Differentiate the app through strong Barclay’s brand presence

From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

  • Improve cycling conditions for people who already commute by bike
  • Encourage those who don’t to take to pedal power and keep fit
  • Help cut congestion
  • Relieve overcrowding on public transport
  • Reduce emissions.

Key ‘Must-Have’ features

  • Launch with iPhone and Android applications
  • Integrate cycle hire and cycle superhighways
  • A focus on enabling cyclists to ‘do and discover’
  • A focus on London as a cycling community
  • Core functionality around location and journeys
  • Additional functionality – a ‘must use’ application

Here are just a selection of Android screens

It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

Cycle Finder

Find the nearest docking station right now

  • Locate me (nearest docking stations)
  • 2D Map view (Google maps)
  • Satellite map view (Google maps)
  • Augmented Reality view
  • List view

Superhighway

Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

  • They give you safer, faster and more direct journeys into the city.
  • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.

 

Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

Pay With Your Phone #6 – Fashion Retail

Mobile Wallet Payment Experiences…#6

This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from high street retailers’

Pay with your Phone #6You can watch the animated version here

Buying clothes from high street retailers

Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

Jane is shopping on her phone on her journey home

Using any mobile m-commerce version of a high street retailer signed up to the mobile transaction Jane is able to browse, search and select her favourite clothes item

Pay With Your Phone#6 - Fashion Retail 3

She adds a few items to her shopping cart and checks out

Adding her favourite items to the mobile webs version of any high street retailer the route to purchase could not simpler

The mobile site auto-connects to Jane’s mobile wallet and verifies available credit

Using the systems integrated approach high street shopping, a fluid and pain free route to purchase is enabled

No card details need to be entered and the delivery address is stored in the phone

The mobile wallets functionality pre-stores the delivery address to enable fluid transaction

The money is debited and the goods are shipped

Back-end integration aids the purchaser through the intricacies of mobile commerce

Jane receives her package after a few days

Following traditional transaction process the purchase is delivered to Jane’s door

Please get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Here only the first three experiences have been made available. Should your company wish to find out more about this emerging new technology; please get in touch

Pay With Your Phone#6 - Fashion Retail 8

Pay with your Phone #6You can watch the animated version here

If this, or any other post has peaked your interest, please leave your comments below

Re-invent in-store and e-commerce experiences

Concept proposal for tablet visibility in-store

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

1. Tablets Improve Brand Perception.

Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service. Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

Table and iPhone welcome screens

2. Experiential Retail Marketing.

Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping. Content can include search, product comparison, visualisation, social connections, and links to media about products.

Hero screen and revealed content

3.Handheld Kiosks.

Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out. This personalises the shopping experience and eliminates checkout lines.

Interior screen with sections

4.Mobile Pay Stations.

With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

5. Digital media on the store floor.

Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor.

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

Some retailers are pushing digital signage a step further, by creating a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store.

All of this is accomplished via interactive digital media and software that integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing!

In-situ plasma screens

It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below

 

 

 

Protected: Brands and Mobile – Volvo Customer Journeys

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“Renaissance Credit” Brand Identity

Who are Renaissance?

Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

Brief

Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

What they do?

Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

My Client

Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

Retail and Leisure Centre Brand Identity

Brief:

Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

Rear Entrance - The Oz retail park in Russia

The lighting effects of Oz retail park in Russia

The Oz retail park in Russia – Mall Feature

Solpadeine in-store activation

GSK

Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

Five environment touch-points:

1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

Driving Awareness within the Independent Pharmacy

The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.

Pharmacyassistants

Pharmacy Assistants

In aisle / cross category

In aisle / cross category

Diorama

Diorama

Protected: Brand ID Process

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