El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).
Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience, screens can display products with the the added mobile features of sort and zoom. Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.
“A day in the life”
A day in the life for a modern consumer living their life through advanced mobile functionality experiences.
Who are Renaissance?
Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.
Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.
Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.
What they do?
Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.
Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.
Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.
Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.
Disney DVD on TV
Disney Sub Brand
BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material
Segmentation has long been regarded as the cornerstone of a successful marketing strategy and acts as a substantive source of differentiation and competitive advantage.
This Erste Bank in-store design branding strategy, where most of their products and services are promoted under the parent brand name HAS to be matched by a modern and contemporary in-store graphic system as the introduction of on-line banking increases degree of competition that they face.
- Using retail as a benchmark the brief was to redesign the flagship central Vienna branch and role out a ‘Kit of Parts’ for the remaining 120 branches.
Welcome wall concepts
Scalable 2D graphics
Options of texture walls
ABC messaging system
Lobby graphic system
Welcome wall concepts
Important as the in0satire graphics are it evident that this must be part of wider strategy, this should include;
- Using Customer Analytics to Drive Contextual Experiences
- Digital Delivery as a No 1 priority
- Mobile-First Design
- Digital and Social Selling
- Mobile Payments
- Security and Authentication
- Enhanced Customer Incentivisation
- Investment in Innovation
Get in touch
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info[at]russellwebbdesign[dot]codotuk
If something has peaked your interest. Please leave a comment below.