Tag: retail

Design an upselling mechanic for wedding cakes

I was recently asked by a  prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.

My Initial Thoughts:

Thought process and working methodology

Design an App-based upsell mechanic for wedding cakes - e-commerce product retail sales UX UI

Design an App-based upsell mechanic for wedding cakes – e-commerce product retail sales UX UI

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Our vision for Shopping on Mobile Web



El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).


Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on  your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience,  screens can display products with the the added mobile features of sort and zoom.  Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.


Consumer experiences – How mobile payment #could# change your life

“A day in the life”

A day in the life for a modern consumer living their life through advanced mobile functionality experiences.

Protected: Brands and Mobile – Volvo Customer Journeys

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“Renaissance Credit” Brand Identity

Who are Renaissance?

Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.


Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

What they do?

Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

My Client

Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

Retail and Leisure Centre Brand Identity


Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.

Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

Rear Entrance - The Oz retail park in Russia

The lighting effects of Oz retail park in Russia

The Oz retail park in Russia – Mall Feature

Disney “DVD on TV” brand identity

Disney DVD on TV

Disney Sub Brand

BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material

POS and logo image for Disney "DVD on TV"

Brand mark collateral for Disney “DVD on TV”

Disney "DVD on TV" retail tool kit

Disney “DVD on TV” retail tool kit

Protected: Brand ID Process

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Conceptualising Service Design for a financial flagship powerhouse


Segmentation has long been regarded as the cornerstone of a successful marketing strategy and acts as a substantive source of differentiation and competitive advantage.

This Erste Bank in-store design branding strategy, where most of their products and services are promoted under the parent brand name HAS to be matched by a modern and contemporary in-store graphic system as the introduction of on-line banking increases degree of competition that they face.

  • Using retail as a benchmark the brief was to redesign the flagship central Vienna branch and role out a ‘Kit of Parts’ for the remaining 120 branches.

Welcome wall  concepts

Erste bank brand wall

Scalable 2D graphics

Erste Bank - Design development

Options of texture walls

Erste bank – Corporate Communication

ABC messaging system

Erste bank - The Brand Roadmap

Lobby graphic system

Erste bank - The lobby interior

Welcome wall  concepts

Erste bank - final persepctive

Important as the in0satire graphics are it evident that this must be part of wider strategy, this should include;

  • Using Customer Analytics to Drive Contextual Experiences
  • Digital Delivery as a No 1 priority
  • Mobile-First Design
  • Digital and Social Selling
  • Mobile Payments
  • Security and Authentication
  • Enhanced Customer Incentivisation
  • Investment in Innovation

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This is but part of a selec­tion of design articles Russell Webb Design gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here: info[at]russellwebbdesign[dot]co[]dotuk

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