Tag: pitch

Free Pay Pal buttons for UI designers everywhere

PayPal button

An essential part of the UI designers job is to quickly and cleverly visuals client concepts. So, to all my fellow designers out there please feel free to download the vector, resolution-independent ‘PayPal button‘ Adobe Illustrator file package.

Download here

All I ask is you drop a comment if you used the file successfully
payPal_Buttons

You can download the PayPal GUI package here

Download here

All I ask is you drop a comment if you used the file successfully

This is only part of the offer russellwebbdesign generated for my UX/UI designer buddies out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

5 Key points when designing for Direct Mail (DM)

What is Direct Mail (DM)

direct_mail-layout1

Direct marketing

For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

1. Target your design efforts

Products and services directly to the end-user

Products and services directly to the end-user

Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

2. Appeal to your target market

Highly effective in both business and consumer markets

Highly effective in both business and consumer markets

DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

3. “Feel” DM as part of an integrated promotional strategy

feel-DM

Feel DM piece - 25,000 print run

Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

4. Feel DM for image library Corbis

ABC of DM

Simple configuration of the fold provide that extra design resource

5. Make an impact with a strong headline and bold imagery.

Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

 

“Renaissance Credit” Brand Identity

Who are Renaissance?

Renaissance Group offers unparalleled financial, investment and management expertise in high-opportunity emerging markets around the world.

Brief

Flying in from a high-level, take a creatively-led approach to reviewing the Renaissance Group brand. Propose a selection of radically different financial brand marques that move the group to the next level. Emphasis can be from lifestyle to premium style, but must be appropriate.

Focusing on high-opportunities from the emerging and frontier markets, Renaissance Group is not a traditional finance and investment institution. The new brand must symbolise their ability to build businesses, provide value-added strategic advice and manage assets in these markets.

What they do?

Renaissance Capital is the leading independent investment bank operating in Russia, CIS, Central & Eastern Europe, Africa, Asia and other high-opportunity frontier markets. Renaissance Capital is a trusted advisor to governmental, corporate and institutional clients in its core investment banking offerings: M&A, equity, debt, structured solutions and derivatives.

My Client

Renaissance Credit, the consumer finance business of Renaissance Group, is a leading player in the fast-growing consumer finance markets in Russia and Ukraine with more than 4mn clients.

Urban Design Proposal – Tower Hamlets County Council

Brief:

  • cover – 250 gsm Challenger offset
  • inside pages – neusiedler 100 gsm
  • 10mm No 7 SILVER wire bind
  • full CMYK throughout
  • 20 run

“Area Action Framework for the City Fringe, Isle of Dogs and Leaside”ZBT-Tower-Hamlets-Tender-Doc-1 Continue reading

Hedgehogjobs.com Brand Identity

Brief:

Develop the Brand ID for a new online recruitment site.

  • To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel
Hedgehogjobs.com – final logo

Hedgehogjobs.com – final logo

HedgeHogjobs.com - Logo colours

HedgeHogjobs.com - Logo colours

HedgeHogjobs.com – Brand texture

HedgeHogjobs.com – Brand texture

HedgeHogjobs.com – Typography

HedgeHogjobs.com – Typography

HedgeHogjobs.com – Stationary

HedgeHogjobs.com – Stationary

HedgeHogjobs.com - Online

HedgeHogjobs.com - Online

HedgeHogjobs.com – Communication

HedgeHogjobs.com – Communication

HedgehogJobs.com – Brand Guidelines PDF [6.9MB]

Disney “DVD on TV” brand identity

Disney DVD on TV

Disney Sub Brand

BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material

POS and logo image for Disney "DVD on TV"

Brand mark collateral for Disney “DVD on TV”

Disney "DVD on TV" retail tool kit

Disney “DVD on TV” retail tool kit

Brand ID Segmentation

Continue reading

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