Tag: environmental

The perfect cycle hire companion tool

Watch the video See ‘Barclays Bikes Android and iPhone App’ Video here

Create the perfect companion tool for the Barclays Cycle Hire scheme

Aims and objectives

  • Launch an application (on Android too) with better functionality and usability than all competitors.
  • Amplify Barclay’s dedication to innovation.
  • Make a positive contribution to London.
  • Promote active lives – and create business benefits from this.
  • Promote a sustainable and environmentally friendly mode of transport.

Differentiate the app through strong Barclay’s brand presence

From Boris bikes to Barclay’s bikes… ensure users are aware this is the official application and be the greatest Cycle Hire App ever

Barclay’s Cycle Superhighways are new cycle lanes into central London from outer London

  • Improve cycling conditions for people who already commute by bike
  • Encourage those who don’t to take to pedal power and keep fit
  • Help cut congestion
  • Relieve overcrowding on public transport
  • Reduce emissions.

Key ‘Must-Have’ features

  • Launch with iPhone and Android applications
  • Integrate cycle hire and cycle superhighways
  • A focus on enabling cyclists to ‘do and discover’
  • A focus on London as a cycling community
  • Core functionality around location and journeys
  • Additional functionality – a ‘must use’ application

Here are just a selection of Android screens

It was important that the growing Android community felt included as iOS is seen as the dominant player in this market. An entirely different UI was developed that benefited from Androids unique functionality. Widgets were developed and integrated features included to aid the experience.

Cycle Finder

Find the nearest docking station right now

  • Locate me (nearest docking stations)
  • 2D Map view (Google maps)
  • Satellite map view (Google maps)
  • Augmented Reality view
  • List view


Barclay’s Cycle Superhighways (BCS) are cycle routes running from outer London into central London. 

  • They give you safer, faster and more direct journeys into the city.
  • We’ve improved road surfaces and improved junctions for a more comfortable ride, and each Superhighway has a clear, unique identity, with blue surfaces to increase driver awareness.


Watch the videoSee ‘Barclays Bikes Android and iPhone App’ Video here

This is but part of a larger proposal russellwebbdesign designed and conceptualised for Barclays Capital. In this case it was a complete App Design, from providing the creative at pitch level to final delivery. To discuss what your brand really wants from mobile, contact us on: info@russellwebbdesign.co.uk

Oakgrove Milliennium Community Bid Proposal


Gardner Stewart Architects


  • Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
  • £500M brownfield site covering 74 acre
  • 1,300 new homes (30% affordable housing)
  • IT-enabled (linking homes, shops and schools)

The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson.


The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years.

The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.

Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.

The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.












Retail and Leisure Centre Brand Identity


Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.

Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

Rear Entrance - The Oz retail park in Russia

The lighting effects of Oz retail park in Russia

The Oz retail park in Russia – Mall Feature

Hedgehogjobs.com Brand Identity


Develop the Brand ID for a new online recruitment site.

  • To include the first touchpoint direction for all advertising, stationary and presentation material, brand guidelines and home page look n’ feel
Hedgehogjobs.com – final logo

Hedgehogjobs.com – final logo

HedgeHogjobs.com - Logo colours

HedgeHogjobs.com - Logo colours

HedgeHogjobs.com – Brand texture

HedgeHogjobs.com – Brand texture

HedgeHogjobs.com – Typography

HedgeHogjobs.com – Typography

HedgeHogjobs.com – Stationary

HedgeHogjobs.com – Stationary

HedgeHogjobs.com - Online

HedgeHogjobs.com - Online

HedgeHogjobs.com – Communication

HedgeHogjobs.com – Communication

HedgehogJobs.com – Brand Guidelines PDF [6.9MB]

Solpadeine in-store activation


Provide innovative POP material for the pharmacy sector, increasing brand awareness, targeting consumers and pharmacy assistants for planned and unplanned journeys.

Five environment touch-points:

1.Window    2.In-store    3.Behind the counter    4.Counter top    5.On-shelf

Driving Awareness within the Independent Pharmacy

The aim is to provide innovative point of purchase materials for the pharmacy sector, increasing brand awareness of Solpadeine Plus, targeting consumers and Pharmacy Assistants (PAs). The POS campaign will bring to life the new Solpadeine ATL campaign in store to maximize recognition and engagement with the new Solpadeine creative. Create a variety of materials which can be used in different size stores.


Pharmacy Assistants

In aisle / cross category

In aisle / cross category



Protected: Brand ID Process

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Brand ID refresh

Please note: RussellWebbDesign did NOT design UPC final logo, the image used here is for reference only


UPC Broadband is a Pan-European Communications company owned by Liberty Global providing bundled cable television, internet and telephone services. The company were in the early stage for logo development, this is part of an edited presentation providing guidance which acted a wayfinding tool to ‘discover’ the final brief.

upc ID logo ideas1

A Logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. This part of the process concentrated on the logo as one aspect of this commercial brand, the aim was to differentiate  its shapes, colors, fonts, and images from others in a similar market.

upc ID logo ideas2

Logos are also used to identify organisations and, in this case UPC were looking for a creative search, an wide selection of styles and visual directions, Usually, this is not the advised route as the ‘scatter-gun’ approach generally results in an information overload. Clients are looking for a level of hand-holding at this early stage and moving forward, this is what Russell Webb Design would advise.

This is but part of a selection of logo designs Russell Webb Design generated for UPC. Please contact us further to discuss if your brand really wants to benefit this or new ideas around Brand Identity here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

“Big Box” Financial Retail Branding


Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.

What is “big box” retail?

The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:

  • Retail stores selling a variety of goods and services, usually including clothing, consumer goods, and groceries
  • High-volume, high-efficiency business model that emphasises low prices on everyday consumer needs
  • Buildings of at least 50,000 square feet, ranging up to more than 200,000 square feet.
  • Mostly windowless, roughly rectangular, usually single-story buildings
  • Standardised formats used by most or all stores in the chain
  • Large, free, usually outdoor parking lots

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future


Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future

Banco - Financial Hypermarket Of The Future

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below

Conceptualising Service Design for a financial flagship powerhouse


Segmentation has long been regarded as the cornerstone of a successful marketing strategy and acts as a substantive source of differentiation and competitive advantage.

This Erste Bank in-store design branding strategy, where most of their products and services are promoted under the parent brand name HAS to be matched by a modern and contemporary in-store graphic system as the introduction of on-line banking increases degree of competition that they face.

  • Using retail as a benchmark the brief was to redesign the flagship central Vienna branch and role out a ‘Kit of Parts’ for the remaining 120 branches.

Welcome wall  concepts

Erste bank brand wall

Scalable 2D graphics

Erste Bank - Design development

Options of texture walls

Erste bank – Corporate Communication

ABC messaging system

Erste bank - The Brand Roadmap

Lobby graphic system

Erste bank - The lobby interior

Welcome wall  concepts

Erste bank - final persepctive

Important as the in0satire graphics are it evident that this must be part of wider strategy, this should include;

  • Using Customer Analytics to Drive Contextual Experiences
  • Digital Delivery as a No 1 priority
  • Mobile-First Design
  • Digital and Social Selling
  • Mobile Payments
  • Security and Authentication
  • Enhanced Customer Incentivisation
  • Investment in Innovation

Get in touch

This is but part of a selec­tion of design articles Russell Webb Design gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here: info[at]russellwebbdesign[dot]co[]dotuk

If something has peaked your interest. Please leave a comment below.

Brand ID Segmentation

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