Tag: communications (page 1 of 2)

10 considerations when designing for mobile

This is the first 10 steps to take your mobile design skills to the next level

 Watch the animated version here

10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

1. Real Estate


10 key considerations when designing for mobile

Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

2. Design with distraction front-of-mind


10 key considerations when designing for mobile

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Marketing your App through the channels

How to marketing a brand new digital product

This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead.

Building scenarios

Building scenarios

An effective method fo marketing a product to place a customer into the shoes of a typical user.

"I've got a secret but I can't tell anyone"

This opening statement defines a need state for this privacy service. Then you explain the scenario and how the product can benefit that customer. If you can translate this into an attractive case-study, then you have a winner.

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Design Trends For Mobile – Part 5: Minimise The Taps

Design Trends For Mobile - Part 5 _ Minimise The Taps

Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

Design Trends in Mobile

This is the 5th part in a series of trends that I have wit­nessed in the design world.  When designing, design for short bursts of activity similar to how people use phones across the board—in short bursts of activity. Users probably won’t sit for an hours going through your masterpiece, they will take bite-sized chunks and digest it at their will. These trends and UX have now become best prac­tice in mobile design and an essen­tial skill-set for the experienced UI designer.

It’s best to minimise your grand concepts to a simple set of options that gets the job done.

Less functionality = Simple user interface = Easily perceived and understood

DesignTrendsForMobile-Part5_MinimiseTheTaps

Minimise The Taps

Limit your options and lead users through a series of simple choices, limiting options to 5-7 big links at any stage. Effectively holding the users hand and guiding them through is a specialism that all UX designers need to master.

Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

info@russellwebbdesign.co.uk

This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (or it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

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Protected: ‘Cloud Service’ Design and UI – from sketchbook to wireframe to branding

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Pay With Your Phone #7 – Make a payment via Social Media

Mobile Wallet Payment Experiences…#7

This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce is perhaps the most exciting. This post concentrates on the user journey ‘Make a payment via Social Media’

Pay with your Phone #6You can watch the animated version here

Jane males a payment using social media

Integrating mobile into a comprehensive cross-channel strategy ensures that you are meeting your customers where and how they shop for your products.

Jane is chatting with her friends on her cellphone

Integrating services within a preferred Instant Messager application is both more focussed to where customer are and provides that opportunity to leverage the already pre-existing clients base.

She remembers she owes Lucy money

Using real world scenarios and providing workable solutions drive home the Pay with your Phone concepts.

She navigates to the Payment Card service contact inside here IM app

Either through the applications Import function or the phone existing OS, the relevant details are loaded up.

Jane uses SMS to transfer the amount to Lucy

Using current technology Is both familiar to the user and relies on proven methods of communication.

She received notification from Payment Card

Notification that the transaction has been received successfully is net to Lucy.

Jane is then able to continue messaging with her friends

Designing an experience that has as little impact, proves to be more convenient than before and makes your life easier is what these mobile concepts are all about.

Pay with your Phone #6You can watch the animated version here

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
info@russellwebbdesign.co.uk

Pay With Your Phone#6 - Fashion Retail 8

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Pay With Your Phone #5 – Big Ticket Purchase

Mobile Wallet Payment Experiences…#5

You can watch the animated version here

Pay With Your Phone#5 - Big Ticket Purchase 1

 

Jane purchases a new TV to watch the Olympic Games

Following on from my serions deadling with Pay With Your Phone #1#2, #3 and #4, this post is about those luxury items with luxury prices. The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing

Jane goes shopping for new TV

Pay With Your Phone#5 - Big Ticket Purchase 2

 

She see one that is slightly out of her price range

Pay With Your Phone#5 - Big Ticket Purchase 3

 

She checks her balance using her app and needs an extra £300

Pay With Your Phone#5 - Big Ticket Purchase 4

 

Jane decides to increase her credit and selects this option

Pay With Your Phone#5 - Big Ticket Purchase 5

 

After reading the T&C’s, Jane confirms the increase

Pay With Your Phone#5 - Big Ticket Purchase 6

 

Jane makes the purchase and her TV is delivered to her home

Pay With Your Phone#5 - Big Ticket Purchase 7

You can watch the animated version here

This is but part of a selection of consumer experiences russellwebbdesign generated for credit card payment concept ideas. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk

Pay With Your Phone#5 - Big Ticket Purchase 8

You can preview the mini-presentation here or via our YouTube Channel here

If this, or any other post has peaked your interest, please leave your comments below

 

Re-invent in-store and e-commerce experiences

Concept proposal for tablet visibility in-store

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

There is a suite of new tablet computers available with a number of features, prices, and sizes. When it comes to experiential marketing for brick-and-mortar retail businesses, tablet computers offer a streamlined and personalised retail experience unlike any other.

For retail businesses looking to differentiate themselves from the competition through the use of innovative software applications, here are 5 reasons to include tablet devices as part of your digital retail strategy.

1. Tablets Improve Brand Perception.

Using tablets, retailers can provide a connected experience and a multichannel presence with a higher degree of service. Tablets provide a vehicle for customers to dive deeper into your brand while physically present in your retail space.

Table and iPhone welcome screens

2. Experiential Retail Marketing.

Retailers are increasingly using tablets for assisted sales and experiential marketing, including associate-supported sales and self-shopping. Content can include search, product comparison, visualisation, social connections, and links to media about products.

Hero screen and revealed content

3.Handheld Kiosks.

Imagine a shopping experience in which customers locate and select products on touchscreens at an interactive station, download product information on a mobile device, locate items in-store, and then use their tablet to check out. This personalises the shopping experience and eliminates checkout lines.

Interior screen with sections

4.Mobile Pay Stations.

With credit card swipe add-ons, finger signatures on touchscreens, and email or SMS receipts, tablet computers can do anything a traditional cash register can do.

5. Digital media on the store floor.

Retailers have embraced the potential of digital signage – whether it’s used as an interactive menu board, wayfinding tool, or product showcase. Experiential retail marketing has taken a giant leap forward with the introduction of digital media on the store floor.

Watch Movie - Low versionM&S – In-Store Touch Screens Movie

Some retailers are pushing digital signage a step further, by creating a retail experience in which customers and retailers better understand each other via data shared on mobile devices and broadcast to strategically located digital signage in the retail store.

All of this is accomplished via interactive digital media and software that integrates mobile phones, tablets, in-store kiosks, and digital signage via cloud computing!

In-situ plasma screens

It will take some dramatic changes in the store experience if a retailer wants to survive. Giving customers a compelling reason to shop and then delivering on an easy, pleasant shopping experience may sound simple, but putting it into practice is another issue.

Get in touch

This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info@russellwebbdesign.co.uk
If this, or any other post has peaked your interest, please leave your comments below

 

 

 

5 Key points when designing for Direct Mail (DM)

What is Direct Mail (DM)

direct_mail-layout1

Direct marketing

For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

1. Target your design efforts

Products and services directly to the end-user

Products and services directly to the end-user

Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

2. Appeal to your target market

Highly effective in both business and consumer markets

Highly effective in both business and consumer markets

DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

3. “Feel” DM as part of an integrated promotional strategy

feel-DM

Feel DM piece - 25,000 print run

Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

4. Feel DM for image library Corbis

ABC of DM

Simple configuration of the fold provide that extra design resource

5. Make an impact with a strong headline and bold imagery.

Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

 

Design Principles #1; Experimenting with layout

Design Principles #1; Experimenting with layout

How layout influences our design (Part I)

Whether you are working in publishing, online or advertising, the fundamental ideas (which may overlap) about the practice of good ‘layout’ composition will always form the basic structure of your design. The elements form the ‘vocabulary‘ of the design, while the principles constitute the broader aspects of its composition. Here I have compiled a loose set of principles that all revolve around the fundamentals of layout graphic design.

This is Part 1 of a 2-Part series: To jump forward to this second part please click here

1. Spectrum of colour

02_layout_Formats-Spectrum

The Colour Spectrum

If you find yourself searching for inspiration and you have a tight deadline (usual story!) you can always gather a choice selection of compelling images and apply this technique. Essentially you are creating with the creative, it’s an effective demonstration of imagery and a (relatively) easy application of technique – what client wouldn’t be happy with this exciting, *warm colour spectrum of ideas?

*Warm colors are a group of colors that consist of reds, yellows, and oranges.

2. Text Manipulation

03_layout_Formats-Calendar

Calender Promotion though text manipulatioin

Through the calender year designers have the luxury of using calender promotion to deliver a punchier design. Here Valentines Day is effectively used and it is the negative space that forms an important part of the layout. There are two types of this type of space: positive and negative space.

3. The Douple Page Stread (DPS) as a DPS

04_layout_Formats-Spreads

DPS as DPS

Elevating your design by including a homage to past layouts is a trusted and effective design principle. See he News of The World’s final edition for the ultimate example.

4. Subject Matter

05_layout_Formats-Golf

Subject matter and design lead

Taking the subject matter of ‘Golf’, I have crafted a layout that touches a wide market appeal – this is a simple trick that draws in the fans of that subject.

5. Design for colour groups

06_layout_Formats-ColourGroups

Colur Groups

Having at your disposal an extensive range of images can definitely help with this principal. Here colour is used as a layout guide to help the potential end-user of these images realise an application. The relationship between these light and dark colour groups gives the layout depth and perception – this is also referred to as tone.

6. The youth of today

07_layout_Formats-Youth

Youth of today

Demonstrating your quality and breath of photography using the designers classic CMYK technique is as popular as ever. As a principle, the repetition of familiar form provide graphic designers with another string to their bow.

This is two part examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

Pay With Your Phone #4 – Voucher Payment

Mobile Wallet Payment Experiences…#4

You can watch the animated version here

 

In-store mobile voucher payment

The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing.

Pay With Your Phone#4 -Voucher Payment 1

 

Jane takes her phone out while in the queue

Pay With Your Phone#4 -Voucher Payment 2

 

Jane confirms payment by entering her PIN

Pay With Your Phone#4 -Voucher Payment 3

 

She taps the payment terminal and the phone reacts

Pay With Your Phone#4 -Voucher Payment 4

 

She then rates the service inside the application and sends the results back

Pay With Your Phone#4 -Voucher Payment 5

 

She then shares this rating with friends on Facebook

Pay With Your Phone#4 -Voucher Payment 6

 

This is much better thinks Jane as she leaves the store

Pay With Your Phone#4 -Voucher Payment 8

You can preview the mini-presentation here or via our You Tube Channel here


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