Tag: communication (page 1 of 3)

Brand logo design in 5 steps

1. Lets get started with… R&D

I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…

  • Flexible
  • Unique
  • Impactful

… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com

DAA_dragonheadConsultancy-BrandMarque_Page_04

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8 reasons why you should use sidebar as navigation

Why is this new style of popular navigation winning hands down againstold-fashioned navigation methods? Well, here's my take on why, in eight easy sound bites.

01.

Users are familiar with desktop left navigation patterns

This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.

8reasonsToUseTheSidebarIcon4

 

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10 considerations when designing for mobile

This is the first 10 steps to take your mobile design skills to the next level

 Watch the animated version here

10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

1. Real Estate


10 key considerations when designing for mobile

Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

2. Design with distraction front-of-mind


10 key considerations when designing for mobile

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Adult Dating Brand – Can you choose the right look n’ feel?

Watch the video Watch the video here

Low Key Dating

Brief: Tale an existing site, still young and yet to launch fully, and refresh the look n’ feel with new brand mark and ‘sexy and sassy’ imagery.

Branding

What should this brand look like, and how should it segment  This brand has focussed down on three zones:

  • Singles
  • Adults
  • Matures

This part of the process looks at how best to promote these three distinct sections.

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Hybrid Betting App for Android

Brief: Refresh an Existing Android Hybrid Betting App for Unibet

Presented as a prime example of evolution through to revolution, this time critical design refresh delivered a vastly improved user experience. User are able to bet on:

  • Live events
  • Navigate and explore betting odds using the phones functionality
  • Locate events nearby to place bets on.

Discovery Phase

Following an extension review of the current offer, a synopsis of the competition and a round-table review session of the proposed mobile web visual language, I proposed three conceptual directions:

  • Concept One – Expandable menue (Progressive Disclose) Evolution
  • Concept Two – Carousel (Android tab slider)
  • Concept Three – Icons and Grids (3×3) Revolution

Revolution not evolution

Following several rounds, and really diving-deep during the Discovery Phase the decision was made to go for Revolution not Evolution. Yippee!

Refresh an Existing Android Hybrid Betting App for Unibet

Splash Page

Acting as a form of brand reinforcement splash screens both allow the App 4-5 seconds loading time. Although this is not technically necessary as Android can do immediate start, it does provide an opportunity to build loyalty amongst the customer base.

Refresh an Existing Android Hybrid Betting App for Unibet

Live Betting / Sports Betting

Whether you are concentrating on Proposition bets i.e wagers or very specific outcome of a match, for example betting whether a player will score in a football game, or Parlays involving multiple bets the UI provides easy sport-type search and Live search, plus continual streaming information via a live ticker feed.

Refresh an Existing Android Hybrid Betting App for Unibet

Odds

Tabbed content is delivered via custom designed iconography. This interface enables the user to save favourites sports type and reference for later.

Refresh an Existing Android Hybrid Betting App for Unibet

Nearby

Using the unique ability of the modern day smart phones and it’s GPS is perfectly suited to find and bet on events happening near you.

Refresh an Existing Android Hybrid Betting App for Unibet

Tablet Translation

With a nod to the mobile device the tablet version became a natural extension of that experience.

Tablet Shop Window

The user is guided to the four most relevant and most popular categories. Value adds include seasonal promotions and ‘ticker’ functionality.

Tablet Home

in:play or Live Betting is the most desirable feature for an eager audience. Football, then Horse Racing followed by Tennis lead the popularity stakes, which is presented front-of-house under the understandable title of Sports betting

This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from this new immer­sive expe­ri­ence here:
info@russellwebbdesign.co.uk

If something has peaked your interest. Please leave a comment below.

Design Trends for Mobile

Download hereDesign Trends For Mobile – Part 6 – Location.pdf

Design Trends in Mobile

After only a few years the mobile landscape has generated a selection of trends and UX that have now become best practice in mobile design and an essential skill-set for the experienced UI designer. And as a UX designer you should be aware of these experiences and how best to incorporate them into your design decisions.

Location, location, location

Not only discovering the nearest banking cash machine or the whereabouts of a friend or employee, location services can include parcel and vehicle tracking,  mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalised weather services and even location-based games. They are an example of telecommunication convergence.

By 2010, location-based services power Mobile Local Search to enable the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.

Download hereDesign Trends For Mobile – Part 6 – Location.pdf

info@russellwebbdesign.co.uk

This is part of a 12 point examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

Design Trends For Mobile – Part 5: Minimise The Taps

Design Trends For Mobile - Part 5 _ Minimise The Taps

Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

Design Trends in Mobile

This is the 5th part in a series of trends that I have wit­nessed in the design world.  When designing, design for short bursts of activity similar to how people use phones across the board—in short bursts of activity. Users probably won’t sit for an hours going through your masterpiece, they will take bite-sized chunks and digest it at their will. These trends and UX have now become best prac­tice in mobile design and an essen­tial skill-set for the experienced UI designer.

It’s best to minimise your grand concepts to a simple set of options that gets the job done.

Less functionality = Simple user interface = Easily perceived and understood

DesignTrendsForMobile-Part5_MinimiseTheTaps

Minimise The Taps

Limit your options and lead users through a series of simple choices, limiting options to 5-7 big links at any stage. Effectively holding the users hand and guiding them through is a specialism that all UX designers need to master.

Download hereDesign Trends For Mobile – Part 5 – Minimise The Taps.pdf

info@russellwebbdesign.co.uk

This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (or it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

Design Trends For Mobile – Part 4: Interactive Feedback

Download hereDesign Trends For Mobile – Part 4 – Interactive Feedback.pdf

Design Trends in Mobile

This is the 4th part in a series of trends that I have wit­nessed in the design world. These trends and UX have now become best prac­tice in mobile design and an essen­tial skill-set for the experienced UI designer.

Interactive Feedback

Provide obvious feedback for any action. Actions which take a long time to load need an indication that something is in progress. For each process, include loading states to provide the user with a timeline. This type of visual feedback is familiar to most users and you’d be wise to take advantage of it.

Basecamp Mobile does a great job of this by showing a spinning loading gif as it loads the next page. Remember, the desktop browsers have various indicators built-in to show that something is in progress. Mobile browsers don’t make it as obvious, so it’s important to build visual feedback into your mobile site and/or app design.

Download hereDesign Trends For Mobile – Part 4 – Interactive Feedback.pdf

info@russellwebbdesign.co.uk

This is but part of an examination of broad design principles russellwebbdesign generated for the design community. Please contact us further to discuss if your brand (ot it’s design) can really wants to benefit from effective communication and good graphic design: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

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