What is Direct Mail (DM)
For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.
1. Target your design efforts
Products and services directly to the end-user
Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.
2. Appeal to your target market
Highly effective in both business and consumer markets
DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.
3. “Feel” DM as part of an integrated promotional strategy
Feel DM piece - 25,000 print run
Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.
4. Feel DM for image library Corbis
Simple configuration of the fold provide that extra design resource
5. Make an impact with a strong headline and bold imagery.
Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.
Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.
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Gardner Stewart Architects
- Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
- £500M brownfield site covering 74 acre
- 1,300 new homes (30% affordable housing)
- IT-enabled (linking homes, shops and schools)
The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson.
The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years.
The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.
Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.
The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.
As a new start-up, SMART|WP have discovered a huge knowledge gulf that exits between SMEs and website developers.
As the central part of their offer the ‘SMART Guide to Website Planning’ was produced; this 150 page step-by-step guide is a template-driven, plain English electronic book consisting of ten chapters, with introductory starter pages, key point highlighted and a bespoke contents layout.
SMART|WP Smart Guide to Website Planning
SMARTWP Smart Guide to Website Planning - Contents Page
SMARTWP Smart Guide to Website Planning - Separation Page
SMARTWP Smart Guide to Website Planning - Typical Page
3,185 Images // 45 CDs // 528 Pages // 158x158mm
A collection of life moments images interwoven with various observations relating to some interesting influences and influencers from around the world
Client: image100 / Corbis
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
Disney DVD on TV
Disney Sub Brand
BRIEF: Develop a sub-brand at retail level for TV on DVD including logo, holding device and POS material
Brand mark collateral for Disney “DVD on TV”
Disney “DVD on TV” retail tool kit
Segmentation has long been regarded as the cornerstone of a successful marketing strategy and acts as a substantive source of differentiation and competitive advantage.
This Erste Bank in-store design branding strategy, where most of their products and services are promoted under the parent brand name HAS to be matched by a modern and contemporary in-store graphic system as the introduction of on-line banking increases degree of competition that they face.
- Using retail as a benchmark the brief was to redesign the flagship central Vienna branch and role out a ‘Kit of Parts’ for the remaining 120 branches.
Welcome wall concepts
Scalable 2D graphics
Options of texture walls
Erste bank – Corporate Communication
ABC messaging system
Lobby graphic system
Welcome wall concepts
Important as the in0satire graphics are it evident that this must be part of wider strategy, this should include;
- Using Customer Analytics to Drive Contextual Experiences
- Digital Delivery as a No 1 priority
- Mobile-First Design
- Digital and Social Selling
- Mobile Payments
- Security and Authentication
- Enhanced Customer Incentivisation
- Investment in Innovation
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This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info[at]russellwebbdesign[dot]codotuk
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