- 364 inside pgs
- 2,820 images
- faux suede embossed cover
- 80,000 run
- 1 generic
- 12 custom
Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.
UPC Broadband is a Pan-European Communications company owned by Liberty Global providing bundled cable television, internet and telephone services. The company were in the early stage for logo development, this is part of an edited presentation providing guidance which acted a wayfinding tool to ‘discover’ the final brief.
A Logo is a graphical element that, together with its logotype form a trademark or commercial brand. Typically, a logo’s design is for immediate recognition. This part of the process concentrated on the logo as one aspect of this commercial brand, the aim was to differentiate its shapes, colors, fonts, and images from others in a similar market.
Logos are also used to identify organisations and, in this case UPC were looking for a creative search, an wide selection of styles and visual directions, Usually, this is not the advised route as the ‘scatter-gun’ approach generally results in an information overload. Clients are looking for a level of hand-holding at this early stage and moving forward, this is what Russell Webb Design would advise.
Following a proven concept of retail marketing and how it can be adapted to retail banking, Banco took existing high street strategy and illustrated how it could work for ‘big box’ retailing.
The phrase “big box” has become the value neutral term describing this category of retail store. Other names include “superstores,” and “large format stores”. Typical characteristics include the following:
Emerging economies and countries with the space have jumped on this concept. Positive include , free parking, lower prices and jobs for people who work in the stores.
This is but part of a selection of consumer experiences russellwebbdesign generated for differing retail companies. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: firstname.lastname@example.org
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Segmentation has long been regarded as the cornerstone of a successful marketing strategy and acts as a substantive source of differentiation and competitive advantage.
This Erste Bank in-store design branding strategy, where most of their products and services are promoted under the parent brand name HAS to be matched by a modern and contemporary in-store graphic system as the introduction of on-line banking increases degree of competition that they face.
Important as the in0satire graphics are it evident that this must be part of wider strategy, this should include;
This is but part of a selection of design articles Russell Webb Design generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here: info[at]russellwebbdesign[dot]codotuk
If something has peaked your interest. Please leave a comment below.