Tag: awareness (page 1 of 2)

Our vision for Shopping on Mobile Web

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Overview

El Corte Inglés S.A. (English: The English Cut as in tailor’s cut), headquartered in Madrid, is the biggest department store group in Europe and ranks 4 worldwide. El Corte Inglés is Spain’s only remaining department store chain, as well as owner of several associated businesses, such as supermarket chains Hipercor, Supercor & Opencor, fashion chain Sfera as well as a travel agency (Viajes El Corte Ingles) and telephone provider (Telecor).

Brief

Incorporating a nav search, a store finder with the traditional basket top right design a media rich experience for shopping on  your phone. By captivating a customer and therefore increasing spend, design a system of sub navigation that is convincing and compelling. Drilling deeper into the experience,  screens can display products with the the added mobile features of sort and zoom.  Product Info and descriptions, including ‘Add to Basket’ and ‘Wish List’ functionality plus the ability to share your purchase are all important consideration.

 

Branding an iPad Casino App

1.0 Aims and Objectives

To produce the best-in-class iPad and iPhone App for playing slots and table games.

Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad.  I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.

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UK Household Retail Co – iPhone and Mobile Web Concepts

Insight

In spite of its rapid growth, The White Company retains a firm grasp of its core values, identity and philosophy. It is consistently committed to supplying impeccably designed products that are of the finest quality and at outstanding value for money. In addition, levels of service (across every channel) are constantly monitored to provide a shopping experience that is second to none.

This insight was taken to the next level with a series of inspirational iPhone App screen and Mobile Web visuals that formed part of a presentation on what these new channels can do you this business.

* Please note

These screens are just an indication of what we could do for you. Moving forward and after full scope many other options are available.

˜Intro pages

 

Mobile Web

˜Checkout

˜Main Menu

 

This is just a preview of how the shopping experience on mobile will change the consumer buying habits. Please contact us for further information. info@russellwebbdesign.co.uk

5 Key points when designing for Direct Mail (DM)

What is Direct Mail (DM)

direct_mail-layout1

Direct marketing

For many businesses, Direct Mail (DM) is by far the most cost-effective form of marketing. It allows you to target customers with greater accuracy than any other method.

1. Target your design efforts

Products and services directly to the end-user

Products and services directly to the end-user

Careful preparation to get the response rates you want is the way forward. These design have been specifically designed to hit those key demographics that statistically afford you the return thats worth it.

2. Appeal to your target market

Highly effective in both business and consumer markets

Highly effective in both business and consumer markets

DM is about hitting the right note, if you have a demographic that is heavily involved on the urban design and town p;anning make sure you create a series of compelling imagery around that subject matter. Here Architecture has been targeted, make sure your DM piece is effectively targeted too.

3. “Feel” DM as part of an integrated promotional strategy

feel-DM

Feel DM piece - 25,000 print run

Try a little variety with folded postcards and win your business more sales in the process. This is really how to crate a point of difference, a definite plus point in this tough market.

4. Feel DM for image library Corbis

ABC of DM

Simple configuration of the fold provide that extra design resource

5. Make an impact with a strong headline and bold imagery.

Like reading a newspaper, the headline is the first thing people see before deciding to read the entire article or direct mail piece.

Once a designer understands the best practices of direct mail design, they have the opportunity to adjust elements and test what works best for their audience. Split the mailing list in half and always test something; one thing at a time (i.e. – headline only, offer only, positioning of images, etc). Be sure to have a strategy in place to measure responses.

This is but part of a selection of concept ideas. Please contact us further to discuss if your brand really wants to benefit from this immersive experience here: info@russellwebbdesign.co.uk

If this, or any other post has peaked your interest, please leave your comments below

 

Protected: Price Comparison Co – Restaurant Finder App

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Pay With Your Phone #4 – Voucher Payment

Mobile Wallet Payment Experiences…#4

You can watch the animated version here

 

In-store mobile voucher payment

The value of voucher purchase, and the growth of Groupon have inspired this type of purchase across many channels, especially mobile. The benefits mobile vouchers deliver include increased revenues, improved brand loyalty and instant, measurable direct-to-customer marketing.

Pay With Your Phone#4 -Voucher Payment 1

 

Jane takes her phone out while in the queue

Pay With Your Phone#4 -Voucher Payment 2

 

Jane confirms payment by entering her PIN

Pay With Your Phone#4 -Voucher Payment 3

 

She taps the payment terminal and the phone reacts

Pay With Your Phone#4 -Voucher Payment 4

 

She then rates the service inside the application and sends the results back

Pay With Your Phone#4 -Voucher Payment 5

 

She then shares this rating with friends on Facebook

Pay With Your Phone#4 -Voucher Payment 6

 

This is much better thinks Jane as she leaves the store

Pay With Your Phone#4 -Voucher Payment 8

You can preview the mini-presentation here or via our You Tube Channel here


If this, or any other post has peaked your interest, please leave your comments below

Protected: Satelittle Broadcaster 3D Concept App for iPhone

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Android for Beginners

Welcome_to_Android_Cover_Page

Welcome to Android

Top down user experience

My client, a UK company  required a quick-start introduction to the world of Android. This involved, purely from a top-level, a walk through for senior executives to understand the driving principles of Android mobile from a a top-down user experience perspective.

Download the full deck on request

Welcome to Android - What is Android

Welcome_to_Android-What_is_Android
Welcome to Android - An Open Operating System

Welcome to Android - An Open Operating System

Welcome to Android - 70000 App and Counting

Welcome to Android - 70000_App and Counting

Welcome to Android - How

Welcome to Android - How

Welcome to Android - Widget_Functionality

Welcome to Android - Widget_Functionality

Welcome to Android - Browser and Flash

Welcome to Android - Browser and Flash

Welcome to Android - Thanks

Welcome to Android - Thanks

Protected: High Street Loan Provider – NFC Conceptual Posters

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Kenwood Branded Packaging

Improved shelf-impact

The new design features an enhanced brand identity with an increased focus on the products, making extensive use of a lifestyle and the consumer message to give a much stronger on-shelf impact.  The changes have been made to communicate the brand’s core values of quality, innovation and design to consumers.

Brand ambassadorIt’s all about the grub Hero Image Consistent tone of voice

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