Brief:

Conceptulise the brand signature for a mult-unit retail leisure park this consisted of with the brandmark, typography, colour palette and other visual elements relating to the site.

Total investment in the project will amount to €144m. The facility will become one of the first in the chain of shopping centres under the OZ brand. The chain’s size is projected at 20 centers. Concept development of the brand signature for a the premier 150,000 m2 shopping and entertainment centre in Saratov, Russia.




Oz - The Human FaceThe Oz retail park signage system in RussiaConcept design of Oz retail park – Poster System

Rear Entrance - The Oz retail park in Russia
The lighting effects of Oz retail park in Russia

The Oz retail park in Russia – Mall Feature