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Take your mobile design skills to the next level

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Pure UX
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TLDR: Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge of every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.

Contents

A Sneak Peek

Quick bet - Strong UX is the golden ticket to guiding users effortlessly through the signup process, browsing games, and placing bets, especially Quick bet. Allowing users to wager with a single tap while removing friction and boosting engagement is a challenge.
Quick bet – Strong UX is the golden ticket to guiding users effortlessly through the signup process, browsing games, and placing bets, especially Quick bet. Allowing users to wager with a single tap while removing friction and boosting engagement is a challenge.

Over the last few months I was tasked with designing the ‘best-in-class’ ultimate mobile sportsbook and casino UX experience. A massive project, so I’ll guide you through it in bite-sized chunks. This is one of the more complex mobile programs I’ve been involved in so I’m going to attempt to split it up into manageable bite-size chunks.

First up: An overview

Home page - Welcome to the brand's ambassador, a perfect balance of data and visual punch. As a gateway this design has to be the poster boy for the brand. Balancing user data and creative expression plays its part. While football generates 75% of revenue, should it dominate the design?
Home page – Welcome to the brand’s ambassador, a perfect balance of data and visual punch. As a gateway this design has to be the poster boy for the brand. Balancing user data and creative expression plays its part. While football generates 75% of revenue, should it dominate the design?

A test of diplomacy

My design was based on user research, interviews, reviews and feedback from CS teams. The company also has 10 brands that must fit the framework in its portfolio, so design flexibility was paramount. This had a serious impact when considering translations as adaptability across multiple domains and languages was key, and required next-level diplomacy when it came to satisfying territory managers, personal taste and best-practice.

From Vision to Reality

The Bet Slip and Beyond

Bet slip - Maintaining a design vision is essential for attracting and retaining customers, minimising errors, and building a positive consistent brand image to be both enjoyable and effective for users.
Bet slip – Maintaining a design vision is essential for attracting and retaining customers, minimising errors, and building a positive consistent brand image to be both enjoyable and effective for users.

An initial design had built a mobile wrapper over the previous 18-months, but a refresh was required. Agile has its benefits, but it’s difficult to implement a design vision too early on, as the product changes and is not known on day one. Iteration, then, becomes the hero, the champion of healthy progress. For a UX deep dive of the following, please click back to more from this wish-list;

Building your app; A wish-list

Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge of every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.

Side bar functionality

Universal, scalable and mobile friendly

Gateways

Sports, Inplay and Casino

Mobilised Casino

Slots, table games and live casino and more…

Balancing demanding user needs, stakeholder expectations, and tight tech constraints is a challenge of every Lead UX. This project was no different. Read on to learn how to to seize opportunities to not only deliver, but also showcase key roadmap features, an improved overall experience, true to the Agile spirit.

Account Management

Deposit and withdraw, bonuses and global settings

PIN Login

How to leverage functionality from todays modern smartphones

Error handling

Super important and often overlooked

Quick bet

Now ‘must-have’ functionality

Pagination

Mobile friendly, off course

Registration and Onboarding

A stepped process, hand-holding new user

Note: I am constantly re-visiting, re-working and updating this Building your brand app wish-list, so please come back for more.

The Journey Continues…

Key takeouts - Create a mobile masterpiece that is engaging, uses consistent font sizes and prioritises tasks completion with the flexibility to handle multiple language translation and the on-screen real estate that entails.
Key takeouts – Create a mobile masterpiece that is engaging, uses consistent font sizes and prioritises tasks completion with the flexibility to handle multiple language translation and the on-screen real estate that entails.

This is just the prologue post; I’ll be drilling down on details (I’ll be diving deep into the nitty-gritty of Account Management and sidebar functionality and Quick-Bet) for this exciting project over the next few months. From the outset, the ambition was to create a “best-in-class” mobile web experience. I championed the UX, advocating for a consistent font size and prioritising swift, efficient task completion at every turn.

So, join me on this UX odyssey, and together, let’s explore the ins and outs of crafting a mobile sportsbook and casino that sets the bar!

Get in touch

15+ years UX experience | Finance | Gambling | Healthcare | Figma Ninja | Design System Guru

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I am frequently online so will always get back you

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info@russellwebbdesign.co.uk

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CV
Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

Workshops to stakeholder mngt and much more

Russell Webb CV

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