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Oakgrove Milliennium Community Bid Proposal

Jan 29, 2011

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RussellW3bbDesign

in Communication Design, Corporate ID, Graphic Design, Logo Design, Print, Typography

Client:

Gardner Stewart Architects

Brief:

Design a brand marque encompassing all the technical, sustainable and innovative aspects of Oakgrove Millennium Community
£500M brownfield site covering 74 acre
1,300 new homes (30% affordable housing)
IT-enabled (linking homes, shops and schools)

The Oakgrove area is a 30 hectare (74 acre) brownfield site, owned by Milton Keynes Partnership, on the eastern side of Milton Keynes. Description The site is envisaged to accommodate 1,100 new homes (of which 30% will be affordable), a neighbourhood centre, and open spaces. Development Stage An outline planning application has been approved by Milton Keynes Council. Start Date Construction is expected to start Summer 2011. Completion Date The development of Oakgrove is envisaged to be complete by 2019. Developer Homes will be built by Crest Nicholson.

The document amplifies the key principles, in a magazine-led manner, for the development of the site from an architectural perspective. It was adopted as principle driver that eventually won the £500m contract over 11 years.

The Oakgrove Millennium Community includes all of the Oakgrove and part of the Middleton grid squares. The site is allocated for housing, recreation, community and commercial facilities in the emerging Milton Keynes Local Plan.

Oakgrove is one of seven Millennium Communities being promoted by ODPM and English Partnerships as national exemplars for sustainable development. Each Millennium Community has to achieve particularly high environmental standards, whilst having its own unique identity. Oakgrove’s is based on making the most of high specification Information Communication Technology.

The draft Framework was subject to extensive consultation and the adopted version was amended where appropriate as a result of comments received.

http://www.cabe.org.uk/design-review/oakgrove-millennium-community