Friends of Shaftesbury Park (FoSP) Brand Logo
Simple and effective brand logo for the Friends of Shaftesbury Park Primary School in Battersea, London
Discovery Phase 
1.0 Heritage Shield
Circular emblem encapsulating the schools original logo with and level of “establishment” 
02. The Wreath
A nod to hisotric clubs and teams built on tradition, this employs a “shield” and roman-esque wreath as its primary graphic devices 
03. The Medallion
Modern twist on the emblematic stamp 
The Final Selection
Three logos offering variations on the theme of tradition, the stamp or marque of authority.
Which one is your favourite?