Client: image100 / Corbis

Brief:

Deliver a brand and sales orientated message across all channels and focusing specifically on the product. This solution must be cost effective and clearly drive home the brand proposition. As a two-tired approach the message should be delivered via traditional media with bandwidth to occupy new media.

Initial Stage (Quarterly magazine):

  • cover – wrap around 130gsm UPM finese napocoat
  • inside pages – thirty four 110 gsm binding
  • double s/s staple stitched
  • full CMYK throughout
  • 25,000 UK only run
difference5
Difference 5 Photography Magazine