CV

Russell Webb – Principal UX Consultant

Based in central London, United Kingdom 🇬🇧

Key skills

Multiple sectors

15+ years of experience Financial | Gambling | Education | Healthcare

UX Pedigree

Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.

Adaptable

Champion the UCD design process, service design, experience mapping, and customer journeys.

Tools

Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.

My USP

Expert facilitator with a proven track record of delivering engaging workshops and training sessions.

Work experience

09/20- present time: Backbase

End-to-end UX consultancy for 3.8M retail banking clients

Shape the future of wealth management technology

Trail blazed sign-off for Africa’s biggest lender

UX Leadership

  • Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK financial institution
  • Empowered management teams to embrace new WoW, driving organisational agility

Kickstart UX understanding

  • Championed groundbreaking portfolio wealth tools across web & mobile for Evelyn Partners – a Top 6 Wealth Manager
  • Empowered Digital Natives to manage and monitor their own finances and propelling the company into the neobank era

UX Strategy

  • UX transformation for Raiffeisen (CH), a financial behemoth with 3.8M retail banking clients & CHF 229BN under mngt
  • Present a UX Strategy through engaging workshops as part of a sweeping digital metamorphosis. See: MORE ON DARK MODE

Mobile-First

  • Empower a generation of digital savvy Gen Xers and cultivate a thriving millennial user base for Hellenic Bank, Greece’s second-largest bank
  • With 2,600+ employees and 75 branches, the C-suite sought to expand and elevate their digital offerings

UX Innovation

  • Drove the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience
  • Streamlining the UX sign-off process and introducing a dual-track UX approach to balancing client customisation requests

Digital onboarding

  • Embarked mid-project to revitalised the UX for Caixa Geral de Depósitos (CGD), Portugal’s largest bank
  • Mobile onboarding – Pioneer best practices for SME onboarding, incl. passcode management, device registration, and biometrics

12/19- 02/20: Ness Digital

Facilitate UX / Business Workshops

  • Facilitate a business and user-centered workshop for a multi-national educator.
  • Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap.

09/17- 11/19: EPAM System, Inc

Establish. Teach. Inform.

  • Establish best practices UX process within a mature team for UBS Group – Largest Swiss multinational with $3.2TR under mngt
  • Raise Stakeholders UX awareness, build Design Systems, and set workflow expectations (workshops, prototyping, features)

Workshop Facilitation

  • Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
  • Understand the current service, redefine problems and discover new ones.

Users Personas

  • Within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA for schroders.com

04/12-05/17: Sportingbet / GVC / bwin

EMPATHISE. ITERATE. PROTOTYPE.

  • UX/UI design lead at one of the world’s largest online betting and gaming companies involves putting the user and their needs ahead of features and technology over of 14 territories.
More positions available on request

Education

1990’s: Ravensbourne College of Design and Communication

2:1 3D design – BA Hons

UX Tools

Low and high fidelity prototype software

  • Figma (Champion)
  • Sketch App
  • Proficent: InVision | Omnigraffle Pro | Balsamiq | Azure
Portfolio case studies describing design, UX process, and the business impact. From boosting user adoption in fintech, to improving trust with responsible gambling through to retaining Millennials in the world of digital lotteries UX to leveraging key USPs for mobile healthcare.

Software

Instructor level: Abode Creative Suite

  • InDesign | Photoshop | Illustrator | Acrobat

Tracking and Process: Confluence | JIRA

Knowledge of: HTML and CSS

Interests

Furniture | interior design. 5-a-side football. French. Skiing. WordPress. Tech.

More positions available on request

Get in touch

15+ years UX experience | Finance | Gambling | Healthcare | Figma Ninja | Design System Guru

Say hello

Email

I am frequently online so will always get back you


info@russellwebbdesign.co.uk

Let’s connect

LinkedIn

Please review my profile to learn more about me


linkedin.com/in/webbrussell

Download and keep

CV
Russell Webb is a User experience Designer who digs deeper when implementing Design Systems, who facilitates workshops with local building societies up to asset managers behemoth and who builds design teams by sharing best practice and mentoring through the stack.

Workshops to stakeholder mngt and much more


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