Russell Webb – Principal UX Consultant
Based in central London, United Kingdom 🇬🇧
Key skills
Driving User-Centric Innovation
A seasoned UX leader with over 12 years of experience, I excel at driving product development and innovation across diverse industries. I lead Design Thinking that spans strategic UX leadership, design systems implementation, process (ways of working), and workshop facilitation. I have a proven track record of empowering digital transformation, fostering agile, and finally balancing user needs against business objectives on complex and user-centric web and mobile projects across high-performing agency-side and client-side teams.
Work experience
09/20- present time: Backbase
Senior UX Designer – Consultant
Raiffeisen Suisse
End-to-end UX consultancy for 3.8M retail banking clients
Evelyn Partners
Shape the future of wealth management technology
Standard Bank
Trail blazed sign-off for Africa’s biggest lender
UX Leadership
- • Empowered Digital Natives to manage and monitor their own finances, propelling Raiffeisen Group and other financial services into the neobank era.
- • Enabled a ‘go fast early‘ mindset for Furness Building Society, a venerable UK institution
- • Empowered management teams to embrace new ways of working, driving organisational agility
- • Championed the Super App with wealth tools across web and mobile for Evelyn Partners More
UX STRATEGY
- • Led a UX transformation for Raiffeisen (CH), a financial behemoth with 3.8M retail banking clients
- • Present UX Strategy through engaging workshops as part of a sweeping roadmap initiatives More
- • Empowered a generation of mobile-first savvy Gen Xers and cultivate a thriving millennial user base for Hellenic Bank, Greece’s second-largest bank
- With 2,600+ employees and 75 branches, the C-suite sought to expand and elevate their digital offerings
UX INNOVATION
- Drove the UX Strategy for Standard Bank, Africa’s largest lender, revolutionising their digital banking experience
- • Streamlining the UX sign-off process by introducing a dual-track UX approach to balancing client customisation requests
12/19- 02/20: Ness Digital
UX Lead (Team: 3) – Consultant
Facilitate UX / Business Workshops
- Facilitate a business and user-centered workshop for a multi-national educator.
- Delivering a Value Prop, generating Journey Maps and concluded with a goal-orientated Product Roadmap. More
09/17- 11/19: EPAM System
Principal UX Designer – Consultant
Establish. Teach. Inform.
- • Establish best practices UX process within a mature team for UBS Group, the Swiss multinational More
- • Raised stakeholders’ UX awareness, built Design Systems, and set workflow expectations (workshops, wire-framing, prototyping, features).
Workshop Facilitation
- • Facilitate an off-site ‘UX Workshops’ to launch the Discovery Phase for Thomson Reuters flagship product.
- • Understand the current service, redefine problems and discover new ones.
Users Personas
- Within Schroders Digital Engagement team, drive an education piece on users and their needs. Map key personas journeys that will inform a new IA for schroders.com More
04/12-05/17: Sportingbet / GVC / bwin
Lead UX / UI Designer (Team: 3)
EMPATHISE. ITERATE. PROTOTYPE.
- • Led UX/UI design for one of the world’s largest online betting, casino and gambling companies, prioritising user needs over features and technology across 14 territories. More
More positions available on request
Education
1990’s: Ravensbourne College of Design and Communication
2:1 3D design – BA Hons
UX Tools
Low and high fidelity prototype software
- • Figma (Champion)
- • Sketch App
- • Proficent: InVision | Omnigraffle Pro | Balsamiq | Azure
Software
Instructor level: Adobe Creative Suite
• InDesign | Photoshop | Illustrator | Acrobat
Tracking and Process: Confluence | JIRA
Knowledge of: HTML and CSS
Interests
Furniture | Interior design, esp Mid Century Modern.
Keeping active with football, skiing and cycling
Avid Francophone incl. language, touring and culture
WordPress – All things Techie.
UX Skill Sets
Hard Skills:
Design Process
Mastery of the UX design process, from user research and user testing to prototyping and iteration
Research & Analysis
Expertise in user research methodologies like surveys, interviews, and usability testing. Ability to analyse data and translate it into actionable insights.
Design & Prototyping
Strong proficiency in design tools like Figma, Sketch, and Adobe XD to create wireframes, prototypes, and high-fidelity mockups.
Visual Design
A solid understanding of visual design principles and ability to create user interfaces that are both beautiful and functional.
Soft Skills:
Strategic Thinking
Ability to see the big picture, understand business goals, and translate them into user-centred design solutions.
Communication & Collaboration
Excellent communication skills to collaborate effectively with stakeholders, developers, and other designers.
Leadership & Mentorship
As a Lead UX Designers, demonstrate the ability to mentor junior designers, delegate tasks, and inspire a strong UX team.
Problem-Solving & Critical Thinking
A strong analytical mind to identify user needs, solve complex design problems, and make data-driven decisions.
Tags
Multiple sectors
15+ years of experience Financial | Gambling | Education | Healthcare
UX Pedigree
Spearhead the UX design process from ideation to launch, with a focus on stakeholder mngt.
Adaptable
Champion the UCD design process, service design, experience mapping, and customer journeys.
Tools
Instructor-level with comprehensive expertise in Figma, Adobe Creative Suite, and all Agile frameworks.
My USP
Expert facilitator with a proven track record of delivering engaging workshops and training sessions.
More positions available on request
Get in touch
15+ years UX experience | Finance | Gambling | Healthcare | Figma Ninja | Design System Guru
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CV
Workshops to stakeholder mngt and much more
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