Russell Webb

Creative Lead | Senior Designer | Creative Director | Design Guy | Lead UX/UI Designer

Based in central London

Download here  Russell Webb CV  Russell Webb CV

call: 07971708027 07971 70 80 27

Traditional Portfolio:

Twitter: @russellwebb@russellwebb


Key skills

I am a creative lead specialising in UX with an expertise in branding and retail, mobile and print. I have over fifteen years’ design and managerial experience in delivering the user-centric design process to stakeholders and clients alike, developing new business pitches and have implemented online concepts across many industries including financial, home entertainment, telecoms, FMCG, gaming and retail.

Work experience

11/16-05/17: Lottovate

Job title: Lead UX / UI Designer – Contractor

Pushing UX innovation and engagement to both attract and retain players for a digital lottery provider who have been partnering with state lotteries and charitable organisations in order to build their digital channels

04/12-10/16: Sportingbet / GVC / bwin

Job title: Lead UX / UI Designer (Team: 3)

I am the UX/UI design lead at one of the worlds leading online betting and gaming companies, a FTSE Top 250 company with estimated value fof £1.8 Billion, this involves wearing two hats; one as an industry expert with the visual design authority to put a personal stamp on the creative direction of 14 different territories, the other as a hands-on key influencer to business at the bleeding edge of some exciting new design technologies.

This ability to balance priorities and business / design trade-offs and to lead thinking up to executive and senior management levels involves a wealth of mobile products and services and includes the strategic visual design direction of mobile, tablet and web applications.

  • Recognised visual expert driving brand awareness,
  • Creating all digital interfaces across all touch-points including significant future services, products and propositions.
  • Invent, improve and continuously maintain UX visual standards, best practice, UX visual guidelines and standards across the group (and beyond.)

With extensive visual design experience and sharpened communication skills in visual, verbal, written and formal presentations my role essentially involves putting the user and their needs ahead of features and technology.

04/11-03/12: Steely Eye Digital Media /

Job title: Creative Director (Team: 4)

  • Driving home creative principles of a new start-ups in London’s Victoria and Regents Street
  • Developing app and mobile web solutions, marketing concepts and customer experiences
  • Designing for iPhone, Android, Blackberry and Nokia for clients across the spectrum

03/10-03/11: MIG (Mobile Interactive Group)

Job title: Creative lead

  • Mobile web and App experiences for the leading UK loan provider (think Waterslide) across iPhone and Android
  • Consumer experience and App concept generation for M&S, New Look, Rimmel and many more
  • Due to their confidential nature please contact me at russell[at]russellwebbdesign[dot]co[dot]uk to discuss current mobile project experience

01/09-02/10: Freelance Creative Lead

Job title: Senior Creative

  • Online interface design with new logo and brand ID for high end A/V specialist
  • Flash seasonal campaign for London theatre group from customer journey to digital delivery
  • Brand ID, logo refresh, wireframe and new online presence for Parisian IT supplier APS
  • Develop brand ID, website concepts and graphic stationary for VC SME’s
  • Implemented design principles and raise standards for a small studio in east London

02/08-12/08: Coutts Creative – part of the Bezier Group

The largest retail marketing design agency in the UK

Job title: 2D Retail Group Head (Team: 6-8)

Group Head specialising in BTL solutions for many UK brands incl: 3 mobile, GSK and Disney.

  • Instrumental in three successful pitches generating £1.8M in client spend
  • Creative lead on the largest brand launch of 2009: The Health Lottery
  • Senior creative developing campaign driven sub brands for Disney’s DVD on TV
  • Lead creative for retail orientated campaigns for Superdrug, Asda, Sainsbury and Warner Bros

11/07-02/08: Freelance Brand Designer

Design and consultation for service and town planning company – Activ Parking, the largest parking service company in eastern Europe.

Job title: Senior Design Consultant

Contracted brand and design consultant for Czech industry-leader in parking solutions (Activ Parking) and logistics and transport (D&Comm).

  • Developed a strategic direction to raise awareness for future financial backers and partners.

Freelance designer for design consultancy Brand Instinct.

  • Developed brand ID directions for Al Wasl, a US$12 billion urban community in Riyadh, Saudi.

10/05-10/07: Allen International

A Top 50 international design consultancy specialising in financial branding.

Job title: Senior Designer – Branding (contracted)

Brand designer for international financial clients.

  • Designed a flexible graphics interior grid, kit-of-parts brand ID and communications for several European and Eastern-European banks, including literature, signage and eventual guidelines.
  • Lead brand designer on petroleum and financial clients looking to improve their retail offer through environmental segmentation and modern, contemporary graphics.

03/04-04/05: Gardner Stewart Architects / Tibbalds Planning & Urban Design

One of the UK’s leading architecture and master planning practices.

Job title: Head of Graphics

Lead graphics creative for a 50+ architecture and planning practice in London Bridge

  • Department head and Brand Guardian – managed the two companies’ brand direction.

10/98-03/04: image100

A Corbis owned top five image library with over 20,000 images available in 40 countries.

Job title: Senior Designer (promoted from retoucher upwards)

Responsible for the complete brand awareness of the image library ‘image100’ in Soho.

  • Brand ID – to include brochures, catalogues, cd design, photo-shoots direct mail and advertising.

Redesigned corporate ID including letterheads, business cards, logo, online presence, etc.

07/98-10/98: Colin Hunt Design / Queensbury Hunt Levien / Tangerine

Job title: Freelance Graphic/Product Designer

  • Graphic design – corporate concept generation and illustrational mock-ups.
  • Software tutorials – staff education on the benefits of new technology, especially Photoshop.
  • Product design and model making for a major blue-chip far eastern client.


09/91-07/94: Ravensbourne College of Design and Communication

2:1 3D design – BA Hons

09/90-07/91: Bournville Art College

Distinction in foundation studies

09/85-07/90: Haybridge High School

2 (A) levels and 10 GCSE including Maths and English


Creative Suite – instructor level

  • InDesign / Photoshop / Illustrator / Acrobat
  • (Knowledge of) HTML and CSS

UX tools

Low and High fidelity prototype software

  • Sketch App
  • Omnigraffle Pro
  • Balmasic
  • Azure


Travel – Around-the-world tour including SE Asia, Australia, South Pacific and North America

Other – Furniture / interior design, 5-a-side football. Intermediate / Advanced French

Referees are available upon request.

Download here  Russell Webb CV  Russell Webb CV

A snapshot of my skill-set

Download here Russell Webb – A snapshot of My Skill-Set

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