How to pitch Masterclass: Creating Art with Ostrich Eggshells

Know what works

Pitching and persuading are ‘peas-in-the-same-pod’ After several years of talking to people, pitching brand design and UX concepts I have developed a flexible pattern that can be tailored to both product and people. I’d like to share an example with you below. This was for a first stage light-touch print ()brochure design) launch for and SME based in England , UK.

Here is the breakdown;

Visual Direction

Version 1

Deep African based colour palette highlighting key tips and simple how-do procedures

Cover Page

Page 2-3 DPS

Page 4-5 DPS

Page 6-7 DPS

Page 8-9 DPS

Page 10-11 DPS

Back Cover

 Egglows-ArtDecoratingBooklet_v1

Version 2

Lighter treatment, staying true the the  African colour palette and with an alternative cover image

Cover Page

Page 2-3 DPS

Page 4-5 DPS

Page 6-7 DPS

Page 8-9 DPS

Page 10-11 DPS

Back Cover

 Egglows-ArtDecoratingBooklet_v2

Conclusion

The structure was all there. I often say design is a business decision, but here it was all personal. So, I left it with the business owner to make a stylistic choice on which version they preferred.

Can you guess what was their preference?

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