Typography
Typography is the art and technique of arranging type. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning).
-
Mobile best practice for registration – Put the users needs before technology
User Registration on Mobile Watch the animated version here I have recently been involved in both high-level concept generation through to territory specific text changes in the exiting world of User Registration. These are my top 5 tips to help you streamline your process or find some inspiration. 1. Do not turn-off your client Very…
-
Russian Graphic Identity
The branding ‘circle’ Working alongside a complete design team can be very rewarding. Like-minded people, working together to inject new meaning into a tired or misleading brand. This project did exactly that. The brand needed a new visual identity that would sit with the design developed by the interiors team. This is how I did…
-
Marketing your App through the channels
How to marketing a brand new digital product This is the challenging part of any marketing brief. You can target your Digital Tribes, whether they be Early Adopters or true Laggards, one sure-fire way is through traditional streams. Using traditional media is a concrete method of new product promotion and should not ignored. Remember: Print is NOT dead. Building…
-
Protected: icanhaveit.com – Site Evolution to Revolution
There is no excerpt because this is a protected post.
-
The perfect cycle hire companion tool
See ‘Barclays Bikes Android and iPhone App’ Video here Create the perfect companion tool for the Barclays Cycle Hire scheme Aims and objectives Launch an application (on Android too) with better functionality and usability than all competitors. Amplify Barclay’s dedication to innovation. Make a positive contribution to London. Promote active lives – and create business benefits from…
-
Pay With Your Phone #6 – Fashion Retail
Mobile Wallet Payment Experiences…#6 This is an edited presentation of the principles behind the concept ‘Pay with your Phone.’ Of all the mobile future touch-points the (now) more realistic possibility of a mobile wallet, NFC and simplistic mobile commerce perhaps has the most exiting potential. This post concentrates on the user journey ‘Buying clothes from…
Empowering users with the financial tools they deserve
- Mastering Design Theory and Lean Agile
- Solve big problems, fast.
- How delight and speed are rewriting our UX playbooks