Category: Comms (page 1 of 4)

Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people

Design an upselling mechanic for wedding cakes

I was recently asked by a  prominent UK-based high street retailer to conceptualise and design an App based upselling mechanic for wedding cakes, looking for an effective solution to drive sales to a more premium product.

My Initial Thoughts:

Thought process and working methodology

Design an App-based upsell mechanic for wedding cakes - e-commerce product retail sales UX UI

Design an App-based upsell mechanic for wedding cakes – e-commerce product retail sales UX UI

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How user personas can help crystallise the early stage design process

B2B UX Case Study – Automotive Dealer Portal

I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.

So, before deep-diving in the UX,  I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;

1.1 – Hillary, a Competitive Owner / Consider

“My co-worker has had a great experience with <insert auto company>, but I want to be sure that other’s like me are equally happy.”

“My co-worker has had a great experience with , but I want to be sure that other’s like me are equally happy.”

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Destop User Registration Process

Ask the right questions

There are key considerations when it comes to asking strangers for their personal details. You have to ask the right way – to make each question relevant and necessary.


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Brand logo design in 5 steps

1. Lets get started with… R&D

I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…

  • Flexible
  • Unique
  • Impactful

… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site


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10 considerations when designing for mobile

This is the first 10 steps to take your mobile design skills to the next level

 Watch the animated version here

10 Considerations For Mobile DesignWhen designing for the desktop you can consider the end-user environment, when designing for print you can picture where the magazine will be read but when design for mobile the end-user scenarios are so varied and so far ranging that todays savvy mobile designer needs to develop an entirely different skill set.

Mobile Meet Up - Glassblowers in London's SohoThis is the edited version of a presentation I gave at Mobile Meet Up on Tues 27th Sept about ‘10 key considerations when designing for mobile.  I must stress this doesn’t mean there are only 10, in fact it’s the opposite, there are many more considerations. But here are my top 10:

1. Real Estate

10 key considerations when designing for mobile

Whether you coming from a desktop background or from advertising the canvas size you have to pay with is drastically reduced on the mobile environment.

Over the years the relative screen size difference has increased. The difference between the smallest (128 x 128) and the largest (800 x 480) is now a factor of 23. That means the largest screen is 23 times bigger than the smallest one.

2. Design with distraction front-of-mind

10 key considerations when designing for mobile

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UX / UI Tools – Everything you’ll ever need

Sharpen your toolbox

To provide a quality UX service  for companies small and (very) large you need to supply yourself without the right kit. Once you’ve gone beyond the usual suspects (MacBook, dual screens, sketchbook, etc) there come the need for a current and useable digital toolbox.

Here I have attached the necessary downloads to get you moving. This includes, by far, the most popular tools you’ll need:

As with all edge cases, you may be asked to design an interface for the next generation Smart TV, that is unusual and isn’t included here. This is for you thousands of UI designers of iOS and Android apps and mobile web interfaces. You know, the ones for the masses.

Mobile GUI PSD

The first of the big two

There is a difference between Froyo, Gingerbread and the 4.2 Jelly Bean. At the moment this Jelly Bean PSD is my favourite. Download here: 37.8Mb many layers


Your slice of Apple pie

I don’t claim credit for this, please thank Teehan + Lax. These guys are genius and have provided the best GUI PSD. See for the originals:

Downloads | Teehan+Lax
iPad Retina GUI PSD

The 9 slice rule

The professional wireframers choice

Icon Templates



This is very so useful.

If you find yourself spending hours ‘pushing pixels’ about while trying to downscale and upscale icons for various screen sizes and platform, then you’ll love this. Standardise your icon palette from the largest (256px) to the smallest (32px). With this template you can design once and simply Save for web by halving the pixels each time i.e. 128px, 96px, 64px, 32px and finually 16px (I wouldn’t go smaller). It like playing darts, you can’t throw an out-show from an odd numbers. Same for Icon Design, you can’t half a pixel, so keep you designs tight and within this template


Peaked your interest?

This is but part of a selec­tion of design information rus­sell­webb­de­sign gen­er­ated for the creative community out there. Please con­tact us fur­ther to dis­cuss if your brand really wants to ben­e­fit from the new mobile channel:

If something has peaked your interest. Please leave a comment below.

Branding an iPad Casino App

1.0 Aims and Objectives

To produce the best-in-class iPad and iPhone App for playing slots and table games.

Recently I was involved in conceptualise and leading the UI for a iOS casino App for both iPhone and iPad.  I’m not going to detail all design decisions here but walk you through my perspective on why branding for this product is so important and why the decisions made differentiate it enough to stand-out in what is already a fiercely competitive and crowded marketplace.

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