Over the last few months I was tasked with producing the ‘best-in-class’ mobile sports book and casino. As Lead UX, it was my responsibility to satisfy specific user journey’s, demanding stakeholders and limits set by the Tech Leads. I wil also be showcasing certain features, and from an Agile perspective how they fitted both into the roadmap and overall experience.
But first I’m going to give you a preview of what’s to come. This is one of the more complex mobile programs I’ve been involved in throughout my career so I’m going to attempt to split it up into manageable chunks.