B2B UX Case Study – Automotive Dealer Portal
I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.
So, before deep-diving in the UX, I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;
1.1 – Hillary, a Competitive Owner / Consider
The best feeling ever
You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where “Quick bet” become must-have functionality.
When speed is of the essence
So, you’re out n’about and you’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? Simple, open your small screen, make a selection and the Quick bet section opens.
Sports gambling is where the big bucks is, but in order to build faith, a potential customer must feel they can trust their next gaming experience with a site that provide the complete package. And that includes Poker
I have recently designed a best-in-class poker website and I wanted to share both my ABC when conceptualising and my top three take-outs
1. Lets get started with… R&D
I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…
… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com
8 reasons why you should use sidebar as navigation
Why is this new style of popular navigation winning hands down againstold-fashioned navigation methods? Well, here's my take on why, in eight easy sound bites.
Users are familiar with desktop left navigation patterns
This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.
“Good design is easy to digest—the brain shouldn’t have to expend a ton of energy to figure out what the heck it’s looking at. With any luck, people will just “get it” without needing a 6-section explanation.”
Someone famous (or at least clever – please comment if it was you!)
KISS (Keep it simple Stupid)
For user accounts, the default user experience should be as elegant and as simple as possible. This UI animation below, goes some way to filtering down what was essentially the most simple mobile navigation I could get stockholders to agree on. As always, there will be compromises, (inline personal information editing. for example) but overall keep the Three Little Rules (scroll down) front and foremost.
Here is my personal Top 5 tips on creating online brand guidelines that really help both your UX team and deliver a consistent message. So here goes…
Building guidelines is always a challenging task, building guidelines for a responsive website with rapidly changing dynamic content, easy-to-use multi-width navigation on a truly scalable and highly transactional website is a step up. From a CMO perspective you need it to be brand aware; a CEO would want guidelines to be useful tools for your brand ambassadors and the sales director would need you to highlight features while your product team wants details, detail, details… and what about multiple brands, don’t get me started?