The Big Idea
Conceptualise the look n’ feel for a lowest unique bid action site, including design rationale and responsive design best practise.
Contents
- Intro – Research / Scoping / RWD
- Wireframing
- Look n feel
- Concepts
- Delivery
Intro
What is Responsive Design and how can it help me?
“As mobile devices are increasingly become the way to access online content, responsive design has emerged as a popular design strategy”
A good foundation and approach to web design is to craft an optimal viewing experience that is easy readable and has navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop to mobile). Allmost every new cleint want this type of RWD and automatically thinks this comes as default. I wish! For many websites, creating a website version for each resolution and new device would be impossible, or at least impractical.
My mantra is:
Develop, Maintain and Manage = ONE SITE
See: http://coding.smashingmagazine.com/2011/01/12/guidelines-for-responsive-web-design/
Desktop user
“I’m on my lunch break and I want to bid quickly”
Tablet user
“I’m sitting, relaxing on the sofa browsing the internet”
Mobile user
“I’m on the bus and have time to look around”
Conclusion
"I want to quickly and easily discover prizes and bid for them"
Now these groups are likely to be doing all three
Wireframing
Three screen widths
//Desktop //Tablet //Phone
Design Rationale
Concept 1
Zonal control
- From existing logo develop the colour palette and typeface
- Brand leverage with Web 2.0 overtones
- Overall simplification, focus on readability and contrast
Concept 2
Luxury with focus
- With familiar font and classic styling, this polished approach hits the right demographic
- Following the wireframes then developed using a neutral palette punctuated with zangy blue
- Overall simplification, focus on readability and contrast
Delivery
Final home page, from evolution to revolution
Brand leverage
Taking elements from the brand mark, this design evolved from fresh wireframes through to workable a solution for a demanding client. Providing zonal control with global headers and footers and configurable promotional areas.
This is but part of a selection of design resources russellwebbdesign generated for the creative community out there. Please contact us further to discuss if your brand really wants to benefit from this new immersive experience here:
info@russellwebbdesign.co.uk
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