How user personas can help crystallise the early stage design process

B2B UX Case Study – Automotive Dealer Portal

I was recently asked to provide insight for a dealer portal for a very large automotive client. There was a definite opportunity in their market to improve their internal front end offering – but very early on it was clear there was a lack of understanding of who their audience was. How their needs and wants differed and what, as customers, they were looking for.

So, before deep-diving in the UX,  I produced a selection of personas to focus down the teams expectations and unite the groups thinking. I’m taking for granted that we are all aware that personas represent a typical user, based on user research and incorporate user goals, needs, and interests. Here I created four (4) personas, Hilary, Gary, Donald and Bernie;

1.1 – Hillary, a Competitive Owner / Consider

“My co-worker has had a great experience with <insert auto company>, but I want to be sure that other’s like me are equally happy.”

“My co-worker has had a great experience with , but I want to be sure that other’s like me are equally happy.”

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Quick Bet – Wireframing the experience

The best feeling ever

You know that one, you’ve got an instinct, but you need to place the bet quickly. This is where “Quick bet” become must-have functionality.

When speed is of the essence

So, you’re out n’about and you’ve just seen the race preview, your favourite horse is next off in two minutes, what to do? Simple, open your small screen, make a selection and the Quick bet section opens.

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Destop User Registration Process

Ask the right questions

There are key considerations when it comes to asking strangers for their personal details. You have to ask the right way – to make each question relevant and necessary.

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My ABC on the UX for your desktop website “Poker” product

 

Sports gambling is where the big bucks is, but in order to build faith, a potential customer must feel they can trust their next gaming experience with a site that provide the complete package. And that includes Poker

Following a stringent requirement gathering sessions, wireframes are key to both kick-starting discussion and frame-working development expectations

Following a stringent requirement gathering sessions, wireframes are key to both kick-starting discussion and frame-working development expectations

I have recently designed a best-in-class poker website and I wanted to share both my ABC when conceptualising and my top three take-outs

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Brand logo design in 5 steps

1. Lets get started with… R&D

I have recently been involved in a branding exercise for a company that has over over 20 years experience in consultancy, project management and business analysis. This isn’t a new sphere of business, there is plenty of competition out there so a stand out logo marque that was…

  • Flexible
  • Unique
  • Impactful

… was essential. So I presented a limited selection of ideas as I feel, after a certain amount of years, I’m qualified not to waste the client’s time presenting numerous options. This is a concept shared by the likes of David Airey on his site logodesignlove.com

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8 reasons why you should use sidebar as navigation

Why is this new style of popular navigation winning hands down againstold-fashioned navigation methods? Well, here's my take on why, in eight easy sound bites.

01.

Users are familiar with desktop left navigation patterns

This is difficult to implement with such small real estate. Sidebar solves and provides for with this problem.

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Protected: UX – Sports trading as an asset class for a financial company

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